NBA champion LeBron James, Kim Kardashian and more have all reacted to today's news of popular photo-sharing website Instagram changing its privacy settings to earn profits from users' images.

King James and other celebs resorted to Twitter and threatened to leave Instagram if the hype is real.

"So i hear IG will start selling photos that posted for their own profit. Is this correct? If so then me and everyone i know will be OUT!!," he tweeted December 18th. (LeBron James' Twitter)

Reality television superstar Kim Kardashian also expressed her issues with Instagram's policy change.

"I really loved Instagram :-( I need to review this new policy. I don't think its fair." (Kim Kardashian's Twitter)

West Coast hip-hop personality DJ Skeelashed out on the photo-altering site's bad press.

"Instagram is in full damage control mode... too late! It wasover once Facebook bought 'em & they let Andriod on." (DJ Skee's Twitter)

Reports of the company's decision to switch up its policy settings surfaced this week.

Instagram changed some of the wording in its Terms of Service, which doesn't explain exactly how the company might use the photos. It says "you agree that a business or other entity may pay us to display your username, likeness, photos (along with  any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you." The new policy goes into effect on Jan. 16, 2013.